Who we are

We are aone Global Cultural Sector

A virtual venue; an income-generating platform that connects creators, institutions, and theatres, with their audiences virtually and globally.

What we do

We

  • Provide a safe and secured virtual platform for the cultural sector to share its content
  • Provide a tool for the cultural sector to maintain, be resilient, and self-sustained financially during turbulent times and beyond
  • Provide a tool for the cultural sector to maintain relationships, and enable it to engage, with its audiences virtually and globally
  • Provide the necessary actual data for the cultural sector to analyze audience behavior given the changing social dynamics, in order to create informed future strategic plans

Why we do it

The COVID-19 pandemic outbreak has affected the cultural sector heavily, and specifically its freelancers and artists. As the situation will undoubtedly take some time to return to 'close to normal', and there are bound to be new social and cultural dynamics and new practices in the post-pandemic period, we have created a tool for the Cultural Sector to maintain and be self-sustained, keep meaningful contact with its audiences, and encourage them to stay engaged.

Basita.live
is a virtual venue; a platform for performing and visual artists, filmmakers, animators, and institutions to live stream, share content, conduct live or pre-recorded sessions, while being able to charge their audiences a fee as an additional revenue stream. On Basita.live, artists are able to create a profile and start self-organising their interventions and events. The platform allows them to use the ticketing system to sell viewing or participation fees. Artists can also keep their content online for audiences to view at a later date upon purchasing a ticket for the time they want. They have access to detailed audience reports with which they can study audience demographics and their changing behaviour. Audiences can browse the platform by genre or by artist name. They can also communicate with each other and the artists using the interaction panel that the platform provides.

Post-Pandemic

During those days where everyone turned to the online interaction, the world has become more connected, and so it has to stay in the post-pandemic era. For this reason, we envision the platform to allow performers, and theatres to reach beyond their physical attendance, and still sell tickets to their audiences world-wide, which will contribute to developing an ecosystem for a
'ONE GLOBAL CULTURAL SECTOR'
.

Meet the Founders

Reem Kassem

Cultural Producer & Policy Researcher
Founder of AGORA for Arts & Culture
Co-Founder of Basita.live

An Egyptian Cultural Manager and Researcher based in Abu Dhabi. She works as a senior performing arts programmer at the Cultural Foundation. She has 17 years of work experience in the Cultural Sector.
Her work experience includes “Head of Performing Arts” at the Library of Alexandria (Egypt), and Founding Director of AGORA for Arts and Culture. She is an international fellow of the DeVos Institute of Arts Management, a global fellow of the International Society for Performing Arts, a Chevening Scholar, a Clore Cultural Leadership Fellow, a Tandem Shaml and a Robert Bosch Stiftung Alumni.
She currently conducting my PhD. Research at the University of West Scotland, where she is researching the role of virtual and hybrid arts and cultural engagement in developing resilience and helping societies emerge stronger from crisis.

Adnan Joubi

Information Technology and Programming Expert
Co-Founder of Basita.com & Basita.live

Media streaming expert with 12 years of experience in Information Technology and Programming. During the past 9 years, he has been working as Head of IT at Delmon Group. His skills include Php development, Mysql database development, Linux, windows servers administration, App development xcode, android studio, Java programming, network designing and administration.
He is also the co-founder of Basita.com; an online e-commerce platform, and Basita.live; a virtual income generation platform for the Cultural Sector.

Eddie Hasweh

Digital Marketing and Communications Expert
Co-Founder of Basita.com & Basita.live

With 11 years of experience in high level social media management, digital marketing and communications, his experience spans a varied spectrum of fields that include telecommunications, cultural organizations, arts and music festivals, and community engagement initiatives.
For the past six years he has been promoting sold out cultural events and performances in UAE for the Abu Dhabi Festival. Events included “The Paris Opera Ballet Jewels by George Balanchine”, “Tosca – A Concert Production”, “Korean Symphony Orchestra”, “Orchestra dell’Accademia Nazionale di Santa Cecilia – Rome”, “Queen of Fado Mariza “, and “The Silk Road Ensemble With Yo-yo Ma”, among other world-class performances.
Recently, he co-founded Basita Company, and Basita.live.